Cannes Lions

RISE OF THE GUARDIANS YAHOO! HOMEPAGE TAKEOVER

THIS IS TOMMY, London / PARAMOUNT PICTURES INTERNATIONAL / 2013

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Case Film
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Overview

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Overview

Description

For the theatrical release of Dreamwork's Rise of the Guardians, we created a Yahoo! Homepage takeover with 5 different versions. Each version was based around one of the 5 Guardians from the movie. Each character was introduced through an elaborate synced MPU/Float/Skin. Users were able to expand the format in the unique style of each character. Designed and built with localisation in mind, the format ran in 7 different territories worldwide.

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