Cannes Lions

JACK REACHER ADS-IN-APPS ADVERTISING

THIS IS TOMMY, London / PARAMOUNT PICTURES INTERNATIONAL / 2013

Overview

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Overview

Description

Being a Microsoft Innovation partner allowed us to explore the possibilities within the In-App Windows 8 advertising platform. We maximized the new opportunity with gesture language to introduce key elements of the film as navigational tools in the ad experience. Targeted at a strongly male demographic, this ad within the BBC’s Top Gear app allowed the user to manipulate a gear stick using swipe or trace gestures, opening up different content windows such as the trailer, photos and screening information. Each unique gesture delivered a specific piece of Reacher movie content.

It was for everything that runs Windows 8 – so desktop/tablet etc

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