UNICEF & The Ministry of Education & Higher Education of Lebanon wanted to push parents to enroll/re-enroll their children in public schools, to have a positive perception of education, and show parents the positive outcome and long-term benefits of education as opposed to short-term benefits of marriage and labor. In addition to providing them with books and in some cases transportation fees.

Main objectives for this year:

- increasing the enrolment of children and youth in certified formal and non-formal education for 2017-2018

- ensuring the retention of school-aged children and youth in certified schools

1- We created an online teaser for 13 days aiming to make people curious. 

2- Popup School Launch: To create awareness while initiating the call for action: register in schools. Duration: 5 days.

Targeting: Parents, Syrian refugees, People interested in education and NGO and social causes

Fans of UNICEF and their friends 

3- Call for action: highlight the importance of school for kids and importance of staying in school.

Convert fans to register in schools.

Targeting: Parents, Syrian refugees, People interested in education and NGO and social causes, Fans of UNICEF and their friends. Duration 62 Days.