The idea was to position Schweppes as the “Adult” soft drink.

So we created films that adults would connect with and want to share with other adults. This film 'Signs' told the beautiful story between a man and a woman who communicated to each other in opposing office blocks by holding up simple signs; they never talked. Schweppes branding was weaved within the film as was the Schweppes mnemonic device “schhhhhhh'.