Weeks before the campaign, each operator was called to a routine meeting with Universal. No mention was made about the new channel.

The day before, a demonstrative campaign started: 1. ENCRYPTING – Day before the meeting an unintelligible message is sent to be decoded in a press release on that day.2. CLONING – Day of meeting before starting, using triplets as actors, operators crossed paths with seemingly the same person in different guises and situations simultaneously.3. TIME TRAVEL – At the end they receive a memory stick with a message sent by themselves from the future - videos created from photographs of each of the guests.

Target fulfilled. After the campaign the negotiation protocol was started and we'll soon see Sci Fi on TV! More than 80% sent their congratulations over the action.This campaign received first place prize in the John Caples Awards and the "Courageous Client Award" at the same competition.