“Drinking & Dining In The Dark”; Johnnie Walker Black Label tasting and harmonization with sophisticated dishes, served to the clients with their eyes completely closed in order to make the taste, smell, touch and sound as acute as possible; generating an outstanding sensorial experience.

Spontaneous press coverage from important newspapers and magazines. Brand renewal. Johnnie Walker reaffirmation as a leader and a “cool” product, aligned to the main urban tendencies in big cities.