"Drinking & Dining In The Dark", Johnnie Walker Black Label tasting and harmonization with sophisticated dishes, served to the clients with their eyes completely closed in order to make the palate, scent, tact and hearing senses as acute as possible. That will generate an outstanding sensorial experience.

Spontaneous press coverage from important newspapers and magazines. Brand renewal. Johnnie Walker reaffirmation as a leader and “cool” product, aligned to the main urban tendencies in the big cities.