Cannes Lions

SCOTCH LABEL

THE MARKETING STORE, Sao Paulo / DIAGEO / 2008

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Overview

Entries

Credits

Overview

Execution

"Drinking & Dining In The Dark", Johnnie Walker Black Label tasting and harmonization with sophisticated dishes, served to the clients with their eyes completely closed in order to make the palate, scent, tact and hearing senses as acute as possible. That will generate an outstanding sensorial experience.

Outcome

Spontaneous press coverage from important newspapers and magazines. Brand renewal. Johnnie Walker reaffirmation as a leader and “cool” product, aligned to the main urban tendencies in the big cities.

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