Cannes Lions
Z3 CONVERGENCE, Sao Paulo / PEPSICO / 2002
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Cheetos Club is the funniest and munchiest community on the internet. The fun starts with the 1st collectable website in the world! Each attraction of the Club website has a secret access password. The passwords are found inside Cheetos packs or can be exchanged online amongst Club Members. To become a Club Member is easy, simply register in the Club website and voila. But to get the Cheetos Club Membership Card and be part of everything that is to come, you need to complete the website with all the attractions. Cheetos Club website is the first piece of an online communication strategy developed by Z3 to the brand.
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