Cannes Lions

TOWEL

LEW'LARA\TBWA, Sao Paulo / PEPSICO / 2014

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Overview

Entries

Credits

Overview

Execution

For the media team, this idea was as a big opportunity. Through Gatorade+Towels, we were able to talk directly to our consumers while encouraging them and supporting an even harder workout.

Outcome

The Gatorade + Towels were available in fridges at some of the best gym networks in the country. People were inspired by the messages that challenged them to keep training and sweating even more.

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