We made spilled liquid props designed to simulate the way it happens in real life. And so we placed them over sofas in stores and car seats at car washes.In a fun way, the props showed how easy liquid spills get off fabrics and upholstery when you use Scotchgard.

The consumers were very impacted and surprised about the benefit of the product. After that, we have increased considerably the knowledge of Scotchgard at a market in which it was almost unknown. A product that before was only used for industrial purposes, now has it’s place in people’s life too.