We were launching the new Golf 6 Cabriolet online.

Because the top comes down, you can experience a lot more.

But how do you show this in an engaging way?

People visiting a web page expect to scroll down to view the rest of the page.

We created an expanding display ad in the leaderboard of a popular motoring website that got people to scroll up. Up to the stratosphere and beyond.

Average engagement time increased to 2 and a half minutes.

And people got to experience a lot more with the new Golf 6 Cabriolet.