Cannes Lions

ScrollPong

OGILVY AND MATHER AFRICA, Nairobi / NESTLE / 2016

Case Film
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Case Film
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Overview

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Credits

Overview

Description

We rebooted the classic game online, with a unexpected twist to the gameplay : now you could play Pong with the scrollbar of your navigator.

Execution

We rolled-out the game on 3 major entertainement websites in Kenya.

Outcome

Thousands of people visited the pages, with an average time spent of 1 minute 38. 650% more than a normal page. They facebooked, instagrammed, and tweeted about it.

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