The Challenge was to make young people aware of the danger of drinking and driving, but we needed to do it in a new way, so we stopped sending out messages about what could happen if someone drinks and drives and made the same message tangible through a real action in the perfect place. We transformed a car that was involved in a drunk driving accident into a gun with the message: “Don’t drink and kill”. Then, the sculpture was exhibited outside the clubs with the highest attendance in Lima.

We transformed a car that was involved in a drunk driving accident into a gun with the message: “Don’t drink and kill”. Then, the sculpture was exhibited outside the clubs with the highest attendance in Miraflores.

The Sculpture has a few day, but we expect a lot of media buzz and with that to persuade young people to be safer, and to enjoy life but with responsibility. At the end killing some one on purpose or without one is mainly the same for the familiars of the victims.