Cannes Lions

SEARCH ENGINE MARKETING

SAATCHI & SAATCHI, Beijing / GOOGLE / 2008

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With growing competition among China's search engines. Our challenge was to virally create awareness of the Google brand in China and its search engine capabilities.We researched that the longest searchable character length is 63.We registered the longest URL searchable by Google www.mamashuojiusuannizhucedeyumingzaichanggoogledounengsousuochulai.cnIt means "My mom told me that even if you registered the longest URL name on the internet, Google would still be able to find it".We then posted the longest searchable URL name on blogs and bbs and waited for Google’s search engine to do its work.

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