Cannes Lions
BISCUIT FILMWORKS, Los Angeles / ADOBE / 2017
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In this commercial for Adobe, we follow a James Bond–esque secret agent in the midst of a fist fight with a group of evil henchmen. As the fight ensues on the back of a truck careening down a street, our hero quickly spots a truck up ahead. Just in the nick of time, he escapes the head-on collision, completing his impossible mission and heading off to a hotel.
At the hotel our agent checks in with the front desk, only to find that the hotel system has made it nearly impossible for him to get his room. The unflappable secret agent suddenly becomes more and more flustered until the hotel’s reservation system causes him to drop his guard, and he gets taken away by the very henchmen he escaped from at the start of the film.
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