To go beyond the simple Web-TV experience, and enable the user to interact directly with a TV spot, we built a banner around IBM’s best testing TV spot.The banner was devised to offer additional information about IBM and its solutions. For countries without a TV budget, the banner represented a key opportunity to discover the IBM spots; meanwhile, for other countries it meant increasing the exposure and impact of the spot.The theme being wireless technology, whenever a key wireless issue comes up in the spot, the user can click on the designated 'hotspot' for more information.