Cannes Lions
THE ODD NUMBER, Sandton / BBC STUDIOS / 2020
Overview
Entries
Credits
Execution
The idea was for each ad to follow a single character through their life – from the age of 4 to around 40 years old. We made sure to cast three voice over artists for each radio spot, one child, one teen and one adult. Their voices had to be very similar so as to effortlessly merge them in order to achieve the illusion that the audience is listening to a single person’s secrets throughout their life.
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