Women in red was a campaign of short films, made for the new sedal pro color product.Five short films, with five women like main characters, five different women directors and one color, red.We made different stories, to show and communicate the essence of the brand, with a different tv format.

The point was that we have five short films, so the investment in main channels there will be really expensive. So we "sold" the idea to the main national channel, only paying the introduction and then the channel was responsible for the rest. They became part of the project, like partners. So the short films run in one channel.