Cannes Lions

SELF DEFENSE COURSES FOR WOMEN

TBWA\GERMANY, Berlin / SHURI-RYU / 2006

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Overview

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Credits

Overview

Execution

The specific chief attraction of this campaign is that women can put into practice our self-defense rules on the spot. Thus women learn how to defend themselves energetically.

Outcome

Within the scope of the campaign both the attendance of the website and the visitors of the self-defence courses increased. In addition, we hope that our campaign contributes to avert real assaults against women – unfortunately we cannot yet affirm this.

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