Spikes Asia

HELPMET

BBDO BANGKOK / THAI HEALTH PROMOTION FOUNDATION / 2016

Awards:

1 Bronze Spikes Asia
Presentation Image
Case Film
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Overview

Entries

Credits

Overview

Background

The world’s 2nd highest number of motorcycle accidents happen in Thailand. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. ThaiHealth’s Road Safety Project’s mission is to minimize road-accident fatality as much as possible. So, we needed to find a solution that can help riders when they need it the most, and that work under the time-scarce nature of a road accident.

Execution

HELPMET is an advanced motorcycle helmet built from strong carbon fibre with absorbing foam, it features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology.

If the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance information

We kicked off HELPMET project as a wearable tech by creating an explorer version available to 500 registered riders. The site www.helpmet.oi is opened for interested prospects who can register for the product. Thousands to riders have registered to purchase HELPMET since launch.

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2023, THAI HEALTH PROMOTION FOUNDATION

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