Cannes Lions

SELF-INTRODUCTIONS

DENTSU INC., Tokyo / PILOT CORPORATION / 2019

MP3 Original Language
Supporting Content
1 of 0 items

Overview

Entries

Credits

Overview

Background

Having a good handwriting is considered as an important basic skill in Japan as you can tell from the traditional Japanese culture such as calligraphy. You have your own impressions just like the way you write. However, people in recent days actually don't have much chances to write since computer and tablets are taking place of pens as the growing of digitalization. This radio commercial with an ironic idea is created to remind people of the importance of having a good handwriting.

Execution

Children introduce themselves with their names, ages and occupations which are descriptions about grown man. Besides, one of them misspell the word "officer" which is a mistake that a child would make.The reason why they do that will be found out by the narration at last saying "Write like a grown-up".The idea of this radio commercial is to deliver the message of "You will have an immature impression if you write like a child, even if you have decent business titles" in an impressed and clever way.

Similar Campaigns

11 items

SPEECH

DENTSU INC., Tokyo

SPEECH

2019, PILOT CORPORATION

(opens in a new tab)