'Feel free to steal our best ideas, they’re yours for the taking'. We created a showcase of our best IBM case studies to encourage our clients to learn from their colleagues’ successes and mistakes, and to apply these learnings to their local markets by contacting their regional agency partners. The Global Marketing Showcase was introduced with a low-cost, high-impact CD package that presented the new website along with six case studies from North America to Australia. An interactive navigational device quickly and simply demonstrates the agency’s thinking behind each campaign. The showcase will be updated quarterly with the best case studies from around the world.

The Showcase has just been launched but it has been very well received by all our key senior clients at IBM, and it has become a forum for our local agency offices to share their work and case studies on an ongoing basis.