We used the same tools IBM use to forecast business performance to analyse player data and identify the keys to each player’s success at The Wimbledon Tennis Tournament. Keys we then used to make real time predictions on whether players would win or lose. Digital posters delivered these real time predictions to captains of industry in their places of work (The City Of London), and asked them to imagine what predictive analysis might do for their business.

We delivered $7.2m in projected revenue representing an ROI of £27 for every £1 spent.

Brand recall was 27% higher than the next brand advertised in the medium.

The call to action, search: IBM tennis contributed to a 9.7% search CTR, 67% higher than the previous year with 1/3 the budget.