Ogilvy is a unique brand with an impressive background, great creativity and an excellent brand positioning. How boring could all this be to a marketing manager?That's why we decided to present ourselves in a completely different way.The brand visual is a square red box. Opening the brand (oops! sorry…the box), Ogilvy starts talking numbers.

Inside is a wooden tray fitted with a series of small removable blocks, each featuring a mathematical operation and its result. It is a perfect paradigm of the results that Ogilvy achieves, also through its Ogilvy Loyalty Index, which is used for every campaign it creates.

One hundred marketing directors received the mailing. The redemption rate was 12%, with twelve credential appointments.