Cannes Lions

SELF SUFFICIENT LIVING INITIATIVE

CREATIVE JUICE\BANGKOK (TBWA), Bangkok / BURGBANBURI / 2010

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Over 400 families have been able to experience and enjoy the basic necessities we need to live, things like food, energy, medicine and entertainment. We have grown rice, herbs, vegetables, and raised fish. Also we have built a big wheel to generate energy from nature and constructed a natural playground for kids to enjoy. Other entertainment activities have centred on family involvement and interaction and getting back to nature, such as creating figurines from clay.We are currently in the process of building a website for Burg Barn Buri to help increase the word of mouth media impact we have already had, to increase the number of families enjoying this type of lifestyle. We showcased the project at the Chillies Awards, Colombo, Sri Lanka, and hosted a range of creative workshops and public speaking to consciously challenge the consumer attitude of people in this world. We targeted the creative people in advertising in order to enlist their help as they have the power to be big influencers on people’s consumer behaviour, and hope to change this for the next generation.

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