Motel 6 strives to keep their long-running campaign relevant by delivering their brand promise, “A clean, comfortable room for the lowest price of any national chain,” by having spokesman Tom Bodett comment on current cultural trends. In this case, we attempted to reach a younger audience by lampooning the various kinds of “selfie” phone photos that were catching on. This spot invents a new kind, a “motelfie,” a picture of yourself saving money at Motel 6.