Cannes Lions
ZARAGUZA DIGITAL, Bratislava / GALDERMA / 2014
Overview
Entries
Credits
Execution
We‘ve created an interactive beauty tutorial how to take selfies with a rash even when you haven’t got your Aknecolor nearby.
Got a pimple on your cheek? Do a westcoast! Or pose as Beyonce! Selfies with a rash are not a problem anymore!
Outcome
The Result:
The most successful Aknecolor campaign ever. The revenue has increased by 22 %, which is twice more than expected.
The communication result: The campaign has had a great respond along young people especially teen girls, Czech and Slovak teenagers have been talking about Aknecolor on social media, beauty tutorial bloggers have started spontaneously writing about our product as well.
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