“Selfiedrama. Stop the violence” is the story of the cut pictures each of us have in their gallery. Every day thousands of people are victims of cut pictures, that picture that was to witness a special moment becomes an embarrassing proof for someone who is left out, excluded, forgotten. And it will be the hook to transform the dramatic experiences of selfie blunders in a new way to take a picture with the wide angle camera of the new Lumia 735, #allfie .

The “Selfiedrama. Stop the violence” video is the story of those cut pictures. It was published on youtube and launched on facebook. A celebrity youtuber liked the video sharing it on all its channels recalling a similar experience, making it a success on the web. This helped us to stimulate comments and sharing from all over the world.

The video was further supported offering to the youtubers a brand new experience to reshoot a picture from their past that was cut due to the limited technology of their smartphone.

Because everyone deserves to “share their life uncropped”.

• 2 million views on Youtube

• Over 10 million media impression on news sites and blogs worldwide

• +4% in brand consideration in one month

• More than 100.000 allfies in 5 weekends

• +300% on sales in 5 weeks