We started with a focus group to determine the awareness and satisfaction levels regarding Partner services. We then sent a direct mailing made up of a personalised cover letter that contained copy specific to that customer's needs, a handbook of phone numbers, an information brochure about Microsoft Services Partner Advantage, a personalised support services visiting card, and a corporate gift. The mailing was supported by an email and a brochure used during client visits.

This campaign saw an increase in Technical Support calls of 22%. 94% have renewed their contracts, an outstanding result.