Spikes Asia

Sensibility

DENTSU INC., Tokyo / NIKKEI INC. / 2018

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Overview

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Credits

Overview

Background

The Hoshi Award is a literary award celebrating scientific creativity.

Our design expressed the bountiful imagination of scientific thinking.

We formed a simple graphic inspired by the movement of various objects and arranged them to represent a beautiful world of science. The arrangement became the award's identity. The design was subsequently employed for use on various promotional materials.

Execution

Our design expresses such notion in shapes of antennas. Each of them see the world differently, from their own perspective - therefore diversity is present in their literature.

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2023, NIKKEI INC.

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