Malaysian Muslim drivers practise placing prayer stickers on their car windshields, in hopes of a safe and smooth journey. These stickers are a symbol of their faith and they also give the drivers peace of mind while on the road.

RHB Bank, being one of the biggest banks in Malaysia, saw a worrying rise in insurance claims, year after year. RHB Bank wanted to find a way to reduce road accidents and at the same time, reduce these insurance claims.

By simply distributing the sticker to each policy holder, a total of 125,000 policy holders managed to have the sticker sensor on their windshields for free. No fancy installations or costly modifications required.

125,000 drivers received the sticker for free.