Cannes Lions

Seresto "Mementos" TV Spot

BAYER, Shawnee / BAYER / 2017

Film
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Description

The family dog, a handsome Boxer breed, brings home all sorts of treasures. These mementos include dug-up flowers the mom has just planted, a flamingo yard ornament, a license plate, a bathing-suit top, a plunger and a pizza box. The mom is not always pleased with these ‘gifts,’ but she has a sense of humor about it. Dog owners worldwide can relate to this ‘hunt/find/bury/dig-back-up’ behavior. Animation in the middle of the spot helps explain to consumers the science behind this innovative flea and tick collar and highlights the brand’s attributes. Take home message: Seresto® is easy-to-use, effective and lasts eight months, giving you the freedom to let your dog be a dog without the worry of fleas and ticks.

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