Cannes Lions

SEXUAL HARASSMENT AWARENESS

DDB WARSAW, Warsaw / AGORA / 2007

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Overview

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Credits

Overview

Execution

The creative execution was extremely engaging for the target by using the format of standard, corporate job ads, like hundreds to be found in “Job ads” supplement. They used the same stylistics and language.

Outcome

Women entered the www. gazeta.pl \ jobads and learn how to protect themselves from the harassment, they learned about their rights.

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