Cannes Lions
OGILVY & MATHER LONDON, London / MTV / 2009
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Bring to the attention of a younger audience the imminent problem of a world water shortage.To think of innovative, interesting everyday ways that we can all take part in and do our bit and save water. After reading lots of information on domestic water use and finding facts such as some older toilets use 12 gallons of water per flush, it was obvious where the problem and solution lay...we need to flush less!In the ad we see people relieving themselves in a variety of outdoor places, in the park, on a trampoline, in a fountain, in a church garden...Super:Save Water Flush Less.
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