Spikes Asia
HS AD, Seoul / LG / 2017
Overview
Entries
Credits
Background
Last 70 years, LG - constantly striving to improve better life with human and last with human - Aims to tell how technology can make bright and warm future through cutting-edge technology, OLED : a light source closely resembling natural light.
Execution
30,000 OLED lightings into Wall of the Sun,
47 double-sided OLED digital signage into 17 sets of S.F chairs
LG’s cutting-edge technology meets unique artistic vision of Tokujin Yoshioka, and installed tapestry of light in 250?-scale space.
Massive OLED lightings overwhelmed the audience as making light of the sun,
Double-sided OLED digital signage plays the video clip showing touchpoint between human and light.
So when audiences came, it seems like they came into the 4th dimension of light and it provides whole new experience which they never experience before.
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