At a festive time marked by economic crisis, thousands of parents had to explain to their children why they wouldn´t receive as many Christmas gifts. So rather than sending clients gifts, we provided them with an explanation that would protect their children: a fairytale in which Santa Claus himself sends an urgent message from Lapland. A few days before Christmas, Rudolf, his reindeer, suffered a small accident and injured his leg. Worried, Santa appeals to all children to ask him for fewer presents. That way, the sleigh will weigh less and will ensure that he gets round all the houses.

- National (Antena 3, TVE, TVE2) regional and international TV channels broadcast Santa Claus´s Message to the Children.

- The repercussion in digital media, press, radio and TV racked up an earned media value equivalent to 120,000 Euros.- The most viewed news item on antena3noticias.com- Cadena 100 radio´s breakfast show “Buenos días Javi Nieves” broadcasted the message after an entire morning of creating expectations.

- More than 8,900 visits to www.santaneedsyou.com from as many as 47 different countries and sovereign territories after just two weeks of the campaign. (Google analytics)- To date, 44,850 viewings on Youtube (http://www.youtube.com/user/santaneedsyou)