Cannes Lions

SHAME SHAME #30SECONDSOFAME

J. WALTER THOMPSON, Mumbai / ABOF.COM / 2017

Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

We wanted to create the world's sexiest video in the world of fashion. In a digital world today where people do anything for their SHARE of #30SecondsOFame, we made them stop and stare at their screens.

We created a video with the world's famous streakers that ended up being too sexy for anyone to air it. All the famous streakers were removing their clothes in the video and we in turn said why do this Puppy Shame for #30SecondsOFame instead try abof.com to LOOK FAMOUS in less than 30 seconds.

We went ahead and created a microsite 30secondsOFame.com and aired the video and asked people to share their versions and featured them in the HALL OF SHAME. In no time people started sharing the video and making the sexiest statement in the fashion world.

YOU DON'T HAVE TO DO THIS PUPPY SHAME FOR #30SecondsOFame.

TRY ABOF.COM AND LOOK FAMOUS INSTEAD.

Execution

We took the world's most famous streakers and put them all in one sexy video. A video which was too sexy for youtube, instagram and what not. We put an even sexier song onto it called the "Shame Shame Puppy Shame" song which unfolded to say that you don't need no scandals, no controversies and foremost no puppy shame to get your 30 seconds of fame, instead just try abof.com to look famous.

We also featured the top 5 of these puppy shame videos in the hall of shame. The brand relevance was seamless. Don't remove your clothes instead try clothes from abof.com and Look as famous as you want which takes less than 30 seconds.

We released this entire video and sharing experience on our own sexiest website in the world, 30secondsofame.com. People came in and shared this experience instantly and the hits on abof.com shot up instantly.

Outcome

We released this entire video and sharing experience on our own sexiest website in the world, 30secondsofame.com. People came in and shared this experience instantly and the hits on abof.com shot up instantly.

The whole experience was also featured on the app and shared the experience in the TIP OF THE DAY and What's hot section to again reiterate that in this today's digital world if there is anything that can get you to look famous instantly then it's abof.com with its sexy fashion, a click away.

The number of hits onto abof.com rose considerably with a huge awareness created for this new brand and more trials into its online store instantly.

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