To inform the Shanghai media buying market that now there are more exciting creative opportunities available in the Metro; to inspire clients and advertising agencies alike with innovative ideas and interactive technical breakthroughs; to uplift Shanghai Metro’s caring image with relevant public service ads; to pre-empt China’s first “Best of The Best Award” (a creative metro advertising contest).

This creative showcase event ran for a month and generated massive local and national response from the media community as well as the general public via trade publications, newspapers and TV news reports.