We didn’t do a :30 radio ad. Instead, we let people know Share A Coke is back with more names than ever, by creating a totally unique song for every name on Coke bottles - over 1,000.

We launched in radio with so many names you never heard the same one twice, driving people to a special Coke website to find their song and share in social. We even wrote hundreds of songs in Spanish. When people tweeted about not having their name, we wrote custom songs in real time.

We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of songwriting.

There was a 177% increase in site traffic, and a 264% increase in transactions from 2016 to 2017. The campaign had 44.8 million media impressions, including a feature in Billboard Magazine, the authority on music in the United States.