Cannes Lions
DRAFTFCB GERMANY, Hamburg / BEIERSDORF / 2013
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No matter if you are a lumberjack in the woods, a horse guard in a castle or an ice hockey player. You are a man and so you have a beard to shave. But you don’t need a special blade. Use your axe, use your sword, use the blade of your skate. Use whatever you want.
Because it’s not the blade, it’s the shaving gel that matters.
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