"Currently in Colombia, there are more women than men at the base of the labor pyramid, but as the hierarchical scale increases, the female presence decreases. A recent study by KPMG confirms that only 7% of women working in the country have a managerial position".

How can PONY MALTA contribute to closing the gender gap at this age?

We collected audios with speeches and interviews from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could dub their words.

We launched the movement on October 11th, International Girls' Day, and that's how the words of well-known women were in the voices of thousands of girls to show them that they can become whatever they want.

The brand's main target is children, young people and teenagers, and the brand's purpose is to bring out the best version of them. However, due to the pandemic, the audience increased its time on social networks. TIK TOK monthly consumption per user almost doubled between 2019 and 2020 increased 94.1%); being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.

This behavior does not discriminate against socioeconomic level or nationality.

We launched the movement on October 11th, International Girls' Day, and that's how the words of well-known women were in the voices of thousands of girls to show them that they can become whatever they want.

Now is an on going platform that continues inspiring girls through the words of great women.

More than 500K girls in 12 countries dubbed the words of some of the most influential women in history

60MM people reached in just 4 days

18MM earned impressions

National Trend Topic

5 NGOs that fight for the girls’ empowerment joined the campaign.

Even the first woman Vice-president of Colombia joined into the movement and donated her voice.

She Speaks has turned into an on-Going platform where the most influential women in history today, will keep inspiring a new generation of women tomorrow.