Cannes Lions

Sheetz: Why the Sheetz Not? For the Kids

JOAN CREATIVE, New York / SHEETZ / 2022

Film

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Overview

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A child is eating lunch with his mom at Sheetz. They FINALLY got lunch. All the way there, she’d been talking his ear off about how great Sheetz is because their charity program gives to kids in need, but now he has what HE needs. Lunch. Except wait…this lunch is a salad. And the guy sitting behind him has fries. Delicious, crispy fries. The kid leans closer to the man. Closer. Closer. He smells those freshly sizzled fries. Why don’t they belong to him? Does his mom…not love him? Possibly. Sheetz for the Kidz may help kids in need. But who will help him?

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