Cannes Lions

Shock

BBDO GROUP GERMANY, Berlin / DAIMLER / 2016

Awards:

1 Bronze Cannes Lions
Film
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In the ad we see a scene that is typical for the smart fortwo: A smart-car driver parks effortlessly into a very small parking spot. But there is one little twist: when the driver looks over his shoulder to back the car in, he discov-ers that to his surprise, there is someone sitting in the back of the car. At first he is “shocked” for a second and screams, before he quickly realizes, that he is not sitting in the iconic smart-car two-seater but in the new model with four seats. The tagline than picks up on that idea by telling the audience: “So smart you forget it´s a four-seater”.

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