The Burger Battle – a chance for burger fans to fight for their favourite special menu burger, with Hong Kong as their battlefield.Customers who bought one of the three special menu items were given a game card. This game card entitled them to territory on a virtual map of Hong Kong. Once they had claimed territory, burger fans could attack other territories, and defend their own. By purchasing more burgers, players could receive extra game cards, entitling them to upgrades for their virtual attack and defence. The best performing players stood to win prizes from a pool that included LCD televisions, mobile phones, pre-paid credit cards, and McDonald's vouchers.

The best performing players stood to win prizes from a pool that included LCD televisions, mobile phones, pre-paid credit cards, and McDonald's vouchers.83,954 registered players337,270 game cards redeemed350,189 battles fought