If I want to be a neighbor, I must act like one. Islazul will take care of its neighbors´ plants, while they areon cavation. How? By creating the first HOTEL FOR PLANTS. It was advertised through direct marketing elements with the typical iconography for a hotel.Several viral online actions were taker -a website where a room, its music and amenities can be selected, and naturally, a true hotel-for-plants was built.

The idea was disseminated using mass media like TV, press, radio and online resources, in such a way that it went beyond the limits of the neighbourhood, the city and the country, achieving worldwide repercussion. In addition, 142,393 persons visited the website and 107,172 visitors downloaded the hotel´s information.