Can you imagine sound as something else?

We all heard Beethoven’s Fifth Symphony. But has anyone seen it? Hang it around your neck? Or wonder what it tastes like? We transformed the masterpiece into a series of exclusive products, from a silver pendant to chocolates, T-shirts, and furniture for redemption.

We held a month-long event to showcase the products and their creative processes, with a Mega Sound Lab where we invite shoppers to experience transforming sound into different art forms.

The event was extended into an integrated campaign that encompasses online gaming and mobile advertising, to name a few.

Product redemption rate of over 90%, the best ever product redemption rate for Elements. Even 6 months after the event, we still had people asking us where to get one of the Beethoven chocolates!Generated sales worth of over US $28,000,000.36 number of free media titles, with an estimated value of over US $500,000.