OGILVY & MATHER INDIA, Mumbai / UNILEVER / 2009
The Enlighten Film Society showcases select films from around the world to its members. This time, the society was having a short film festival. We needed to design an invite for the same. It had to communicate the festival details in an interesting manner, so that it generates enough excitement among members to come and attend the festival.
Since it was a short film festival, there was no need for a full film reel! So we just used a part of the reel to design the invite. The reel-box contained information about each film and its directors.
The festival opened to a packed house.
MULLENLOWE SINGAPORE, Singapore