Inspired by the Apple’s “Shot on iPhone” campaign, where personal photos showed the good moments in life, we created the movement “Shot on a phone” in which people, using the same gadget, could denounce the other side: the terrible consequences of global warming.

We used the same media that made the iPhone campaign famous: out of home. After all, it’s also on the streets that we feel the effects of global warming.

Public awareness of the fact that the consequences of global warming are not as far of our day-by-day as we imagine. They are around the corner.