The job was the task of developing the new portfolio with the company's emphasis on the concept that P & G is the first company you think of when it comes to scenery of large format and working with clients of high level.

The client wanted to: emphasize their status as No. 1 in its market segment; to set the segments where it operates; and to show a selection of 74 among the various projects developed by P&G over the past years.

A common structure was created for all chapters: a horizontal band in the entire book. Colours were used in the backgrounds to identify the segments while creating uniformity between the images of the same segment. As a result, there was integration between the chapters and the strong colours of the images were "tamed" by the colours of the backgrounds.Thinking of elegance and modernity, we brought a metallic texture on the cover, with a square spine and screws.To mark in a subtle way the condition of the company being leader in the segment, graphics suggesting a "1º " permeated the entire publication.

In 2002 we received the first challenge of creating the portfolio of the company.The return to the client was so good that in 2007 we were called once more to develop the new portfolio with the most recent work, published in 2008.