Following on from the successful Shreddies Knitting Nanas TV ad launch in 2007, the nanas have returned in a new and exciting execution, which reinforces Shreddies’ fun and quirky personality within the competitive cereal marketplace.In this new execution the chief taste tester ‘Charles’ introduces himself in a new 30” spot. Oblivious of the effect his devilishly good looks are having on the nanas, he prides himself on his very important job of making sure every batch of Shreddies tastes just right.The ads have strong universal appeal and the TV is supported by a complete 360 campaign.